青幻舎 SEIGENSHA Art Publishing

Para-Para Flipbooks are like small movie theaters right in the palm of your hand.
Para-Para Flipbooks are magical and heartwarming with unforgettable characters.
Para-Para Flipbooks make great little presents for everyone!

The Para-Para Flipbooks may be wordless, but they have lots to tell: flip through the pages, and chuckle as the pictures spring into motion in stories filled with imaginative visual effects and surprise twists. A hit on Amazon Japan, these artful “animated” shorts by some of the most exciting Japanese picture-book talents of today have sold nearly million copies and are lighting up smiles all over the world.

In a nighttime forest as the whole world waits for Santa Claus, the ornaments on the fir trees start twinkling and dancing, snow falls, and then . . . say, is that the sound of a sleigh bell I hear? This perfect little Christmas story is magically told, complete with a real bell that really tinkles in time with the pages.

Mohiken, short for “Mou Hitotsu no Kenkyujo” or “The Other Workshop,” is the originator of Seigensha’s best-selling Para-Para Flipbooks series. The name of the group comes from the premise that the members belong to one of Santa’s workshops that keeps on making gifts too offbeat to get his stamp of approval.