青幻舎 SEIGENSHA Art Publishing

青幻舎

  1. instagram
  1. JP
  2. EN

Pocari Sweat

Price:
2,300 yen (JPY)
Author(s):
Yoshiyuki Okuyama
Language(s):
Japanese
Size:
147 × 221 × 20 mm, 540 g
Pages:
128
Binding:
hardcover
Release date:
20180407
ISBN:
978-4-86152-683-1 C0072

More than just a drink commercial: a captivating portrait of the dazzle of youth.

[Chinese follows English.]

Here are photos that affirm youth with all their might, through images as direct, powerful, and pure as the soaring blue sky.

——Yoshiyuki Okuyama

In spring and summer 2017, the Pocari Sweat sports drink ran an advertising campaign featuring 300 high schoolers dancing in perfect, joyous unison. Photographer Yoshiyuki Okuyama followed the youths over the month of rehearsals leading up to the filming, becoming one with them and immortalizing the exuberant vitality of their moving bodies in images that capture every breath, every pulse of excitement, every burst of energy. “You are more than you ever imagined,” says the Pocari Sweat tagline, and indeed the 123 photographs in this book grab straight at viewers and draw them in to live for themselves the dazzle and possibility of youth.

 

 

“我、超我所想”
约300人同台串舞的激情碰撞。

2017年成为热门话题的 宝矿力水特春夏系列广告。
为期一个月的舞蹈训练营,与300名高中生一起度过的是摄影师奥山由之

他融入在学生们所在的每一个角落,记录下的这些动人舞姿,仿佛被赋予了永恒价值的生命一样,向我们扑面而来…。
微弱的呼吸、胸腔的悸动、溢出的活力。
仿佛与他们呼吸着同样空气的体验,现在开始。

目标就是全力以赴地肯定青春,拍摄出强劲有力且纯净的照片,就像穿透的蓝天一样。
--奥山由之

奥山由之
摄影师兼影视制作人
1991年出生于日本东京,2011年凭借《Girl》获得第34届写真新世纪优秀奖,2016年凭借《BACON ICE CREAM》获得第47届讲谈社出版文化奖摄影奖。

[photograph] Books in the category

New Books

<i>Asura</i>: An Album

NewAsura: An Album
Mikiya Takimoto

New Books

Listen to the Voices of the Shining Forest

Listen to the Voices of the Shining Forest
Yoshiki Hemmi

New Books

Parce que (Japanese edition)

Parce que (Japanese edition)
Sophie Calle

New Books

Lumière

Lumière
Mikiya Takimoto