Showa Modern: 1920s–30s Japanese Advertising Design (compact edition)

Price:: 1,600 yen (JPY)

Size:: 148 × 105 × 18 mm, 185 g

Pages:: 264

Binding:: softcover

Release date:: 20251120

ISBN:: 978-4-86152-993-1 C0070

Japanese

Nostalgic yet novel: designs from a century ago.

A blossoming cosmopolitan culture pervaded Japan in the 1920s and 1930s, an exciting era celebrated today as the age of “Showa Modern.” Western-style cafés, bars, and boutiques lined the streets, which teemed with posters and other advertising media giving fresh and exuberant form to the concept of design as a vehicle connecting people and things. From posters and flyers to calendars and product packaging, this book invites readers to delight in a treasure trove of over 200 enchanting examples of design.

Featured
Miscellaneous printed matter (calendars, flyers, stationery, envelopes), catalogues, leaflets, posters, product packaging, matchbox labels, illustrations, print ads

Contributors
Hirayama Asako (author and designer)
Asao Harumin (illustrator and essayist)