Children’s Advertising in the Showa Era Vol. 1
- Price:
- 1,200 yen (JPY)
- Author(s):
- Takanobu Okoshi and Hiroshi Hoto
- Language(s):
- In Japanese and English
- Size:
- 148 × 105 × 18 mm, 250g
- Pages:
- 288
- Binding:
- softcover
- Release date:
- 20090420
- ISBN:
- 978-4-86152-181-2 C2072
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Step back in time and explore the nostalgic world of children's advertising from the Showa era. This collection brings together advertising found in children's magazines during 1965-1969. Advertising for children's products are characterized by straightforward and simple language, often featuring child actors, popular characters and heroes that are a delight to the eyes. This collection features more than 300 advertisements that provide insight into the yearnings and desires of the children of that era.