青幻舎 SEIGENSHA Art Publishing

青幻舎

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Children’s Advertising in the Showa Era Vol. 1

Author(s):
Takanobu Okoshi and Hiroshi Hoto
Price:
1,200 yen (JPY)
Language:
In Japanese and English
Size:
148 × 105 × 18 mm, 250g
Pages:
288
Binding:
softcover
Release date:
20090420
ISBN:
978-4-86152-181-2 C2072

Step back in time and explore the nostalgic world of children's advertising from the Showa era. This collection brings together advertising found in children's magazines during 1965-1969. Advertising for children's products are characterized by straightforward and simple language, often featuring child actors, popular characters and heroes that are a delight to the eyes. This collection features more than 300 advertisements that provide insight into the yearnings and desires of the children of that era.

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