Children’s Advertising in the Showa Era Vol. 1
- 1,200 yen (JPY)
- Takanobu Okoshi and Hiroshi Hoto
- In Japanese and English
- 148 × 105 × 18 mm, 250g
- Release date:
- 978-4-86152-181-2 C2072
Step back in time and explore the nostalgic world of children's advertising from the Showa era. This collection brings together advertising found in children's magazines during 1965-1969. Advertising for children's products are characterized by straightforward and simple language, often featuring child actors, popular characters and heroes that are a delight to the eyes. This collection features more than 300 advertisements that provide insight into the yearnings and desires of the children of that era.