Children’s Advertising in the Showa Era Vol. 2

- Price:
- 1,200 yen (JPY)
- Author(s):
- Takanobu Okoshi and Hiroshi Hoto
- Language(s):
- In Japanese and English
- Size:
- 148 × 105 × 16 mm, 260 g
- Pages:
- 288
- Binding:
- softcover
- Release date:
- 20091020
- ISBN:
- 978-4-86152-212-3 C2072
Related books
Children’s Advertising in the Showa Era Vol. 1
Takanobu Okoshi and Hiroshi Hoto
Futuristic Illustrations for Kids of the Showa Era - Our 21st Century
Kenichi Hatsumi
Illustrations of the Strange, Mysterious, and Bizarre for Kids of the Showa Era
Kenichi Hatsumi
[Design, Crafts, Architecture] Books in the category
New Books
NewThreads of Beauty 1995–2025: Wrapped in Time, Wrapped in Wind
Yuriko Takagi
New Books
NewBronze Mind
Koji Hatakeyama
New Books
Modern Furniture: A History
Naoki Terada
New Books



















This collection brings together advertisements found in children's magazines published during 1970-1974. Displaying teenage idols on the cover and featuring serial comics by popular comic artists both entertained young readers and helped them to mature. But mass consumption has resulted in the loss of most of these magazines along with the advertisements they contained. In order to produce this series for the enjoyment of 21st century readers, digital technology was employed to reproduce the advertisements in their original coloring from the old magazines.