Children’s Advertising in the Showa Era Vol. 2
- Price:
- 1,200 yen (JPY)
- Author(s):
- Takanobu Okoshi and Hiroshi Hoto
- Language(s):
- In Japanese and English
- Size:
- 148 × 105 × 16 mm, 260 g
- Pages:
- 288
- Binding:
- softcover
- Release date:
- 20091020
- ISBN:
- 978-4-86152-212-3 C2072
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This collection brings together advertisements found in children's magazines published during 1970-1974. Displaying teenage idols on the cover and featuring serial comics by popular comic artists both entertained young readers and helped them to mature. But mass consumption has resulted in the loss of most of these magazines along with the advertisements they contained. In order to produce this series for the enjoyment of 21st century readers, digital technology was employed to reproduce the advertisements in their original coloring from the old magazines.