Young people, walking through downtown areas of Harajuku and Shibuya, dressed however they want to dress. Street fashion is a style that expresses the “here, now” of cities where young people gather. In a time where an individual has a power to transmit information through social media, famous designers and brands have publicly expressed that they refer to street fashion as an idea source, making it difficult for us to ignore the power of street fashion.
The essences of street fashion are, that while it is influenced by the industry’s system in which big brands and collections develop new trends, it is basically created through the unlimited and dynamic weave of people and the city, and that it transforms while being accepted through its profound interrelationships with society, era, and people.
This book consists of two parts: “70 Years of Street Fashion History” where Tokyo’s street fashion from 1950s to 2010s is introduced through photographs together with historical context and customs of each era, and “Mono/Monography” where clothing, jewelries, bags, hats, shoes, and hair styles that were commonly used in these 70 years are shown through illustrations. Experience and enjoy the fashion from former days.